Agony at Anfield
Will DIC bleed Liverpool any more gently than the Americans?
Hey Liverpool fans – you’re a high growth opportunity!
It’s no secret that Liverpool fans have fallen out of love with their American overlords, but have they actually taken a look at the mission statement of prospective new owners DIC? It goes a little like this:
The company focuses on the creation and maximisation of long-term shareholder value through partnership with the management of the assets in which it invests and makes returns on investments which outperform industry benchmarks. [...] Dubai International Capital manages an international portfolio of assets around the globe and invests in high growth opportunities through multiple investment channels including buyouts and public equities.
Careful readers of this tedious piece of business bullshit will notice a lack of reference to the interests of the customers, consumers or whatever the correct commercial description of a fan is. With luck, the aims of investors and supporters will cross paths, but in terms of their attitude towards Liverpool as a business, it appears that the DIC folks’ ideas aren’t a million miles away from those of the greedy Yanks…
Mar
7
3 responses so far
Jofrad // March 7, 2008 at 5:10 pm
Nothing but nothing could be as bad as Tom Hicks.
DIC are in it for the long term, they have enormous resources and understand British sport and indeed culture. Their CEO was educated at Liverpool University and loves the team.
WATCH THIS SPACE !
magnumopus // March 7, 2008 at 5:35 pm
So, my friend, how do you think a business becomes more valuable unless it is a success? Wouldn’t that have to include the fans and the best interests of the club?
This being said, I have not read anywhere that they are interested in making Liverpool the top team in the league no matter what it takes to make that happen which is what most fans would like to hear from DIC! We are waiting with ears wide open…
Ian // March 7, 2008 at 5:51 pm
At least DIC won’t be using Liverpool to create funds for the improvement of their other Assets.
As in Profits from Liverpool being used on the Yanks American “Franchises”.
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