Money Matter$
Shock! Premier League club snubs money grabbing opportunity!
Aston Villa to help out children’s hospice
A huge pat on the back is due for Randy Lerner and co for defying the Premiership trend to ‘maximise revenues’. Instead of renewing their shirt sponsorship deal with a large corporation, the West Midlands club have taken a leaf from Barcelona’s book by giving their shirt sponsorship deal to a charity.
Villa have forsaken up a potential £2million deal in order to help out the Acorns children’s hospice, in a move that has made Martin O’Neill ‘very proud’. Awww.
Financial cynics shouldn’t be too concerned by this philanthropic turn, as the constantly inflating Gareth Barry sale price (now at around £15million) and the 7.5 per cent hike in season ticket prices should cover the opportunity cost.
Jun
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