Pro-Drinking Club

Bolton attempt to bribe fans with free beer

Wanderers marketing gurus plan to inebriate the masses

This season, only Blackburn and Wigan have drawn fewer punters than Bolton to Premier League home games, and the Trotters have pulled out all the stops to ensure a full house when the aforementioned Blackburn visit tomorrow.

According to The Daily Mail, the first thousand fans to turn up at the Reebok tomorrow will receive a free beer. In addition, they will be offered cheap food and even more subsidised booze starting at a student union-esque price of £1.75. Take that global economic slowdown!

Attendances at the Reebok fell eleven per cent last season and an average of just 21,933 have watched them in this campaign. The 21,000-odd loyal supporters who miss out on the free lager needn’t fret, as they can take advantage of bargain basement ticket prices:

Ticket prices behind both goals have been slashed to £15 and £5, youngsters can buy a season ticket for £49, and fans are being encouraged to bring banners and flags to the ground’s newly designated ‘singing end’.

The campaign may carry a feint whiff of desperation, but at least they haven’t resorted to Middlesbrough-style begging.

4 responses so far
  • Bolton Fan // October 17, 2008 at 9:59 am

    I think this is a great move by the club. In the modern era I think its fantastic that the club care about its supporters. Its about time some of the extra revenue in the game made its way through to the supporters.

  • Upminster Iron // October 17, 2008 at 10:28 am

    Bolton Fan, which part of the ground is the singing end? Is it the area to the right of where the away fans stand? I was surprised by how good the atmosphere was in that area when I went last season although of course it was probably the biggest match of your season.

  • George // October 17, 2008 at 2:25 pm

    The singing stand is at the opposite end of the ground from the away fans. The area you speak of is where the notrights and youth normally go so tends to be the loudest, though a fair few of them will be in the singing end now.

  • Squee // October 17, 2008 at 2:49 pm

    How about a free bottle of whiskey and large tub of paracetemol for Spurs fans this weekend?

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