Bad Idea

Gambling addict Paul Merson is the new face of a bookies

Betting chain make an inspired choice of spokesman

Paul Merson

Paul Merson secured legendary status after turning out for Arsenal more than 300 times, but the forward’s career was blighted by his personal demons. For twenty years, he battled alcoholism, cocaine addiction and a serious gambling habit that he once claimed has cost him £7m.

These aren’t the ideal credentials for a spokesman for a betting company, but the folks at Better Bet are using the former star to help encourage others to gamble.

Merson is “best mates” with the founder of the company, and has opened shops in Enfield and Birmingham for them (see the flyer to the right).

Better have now gone one step further, and are displaying posters of the Sky Sports pundit in their betting shop windows – check them out here and here.

A spokesman for Better insisted Merson doesn’t hold an account with them, but added:

“The customers love Paul and can relate to him.”

Um, is it a good thing that the customers can relate to him?

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