Budget Marketing Campaign

Is this the worst football viral video ever?

Bent post ‘illusion’ isn’t fooling anyone

As a result of the current economic situation, it appears Turkish energy bar manufacturer Metro have had to close their special effects department.

Either that, or the Turks are happy to believe that Besiktas’ Yusuf Şimşek can bend a post with his relatively weak shots, despite being presented with absolutely no evidence of the moment of impact. It’s about as believable as a Stephen Ireland sicknote.

[Off The Post]


2 responses so far
  • Redman // May 30, 2009 at 2:22 am

    This exaggeration is the whole point of the commercial. They pretty much say that if you eat this candy bar, you might get surprising energy bursts, which is not the most unique idea for a candy bar manufacturer in the first place.

    I don’t even see the need to explain that Turks don’t believe you can bend a post with a shot like that.

    The Metro people apparently chose to have the video seem amateur and thus more real. That’s why there are no “special effects”. I’d have to say that it still beats the ‘Ronaldinho hitting the post 3 times in a row’ commercial though.

  • Eric // May 31, 2009 at 8:24 am

    I think you’re missing the point Redman. At least the Ronaldinho video actually showed the ball making contact with the post, this one makes no effort at all to at least put a little computer wizardry behind it, like the Nike spots did.

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