Is Euro 2012 aimed at girls?
Without wanting to get all macho and hairy-chested about it, football is often marked out as a game for warriors. Full of grit, passion, shouty opera music, bone-crunching tackles, balls smashing into nets, people yelling at each other. It’s inspiring stuff.
Which makes the Euro 2012 logo and rather twee accompanying video seem all the more curious. The Spoiler has long been aware of the oily-legged meterosexuality that is coming to define modern football players – most of whom would probably jump at the chance of enjoying a luxury spa after a big game. And why not?
But surely this is all far too Disney?
Let us know your thoughts with a comment.
(as spotted at Pies)