The Big Question

Have Liverpool made another big mistake?

Enjoy it while it lasts, Liverpool fans


The more sympathetic man on the street might feel a morsel of sympathy, watching the Liverpool boardroom repeatedly stepping on icy banana skins, as they smash through one metaphorical pane of glass after another, then slide under ladders, tumble into walls, before receiving an almighty thump to the underpants from Lady Luck herself.

In the aftermath of a terrible first half of the Premier League season, combined with badly-thought-out emails, it now looks like the morons in charge have thought it perfectly fine to sell the naming rights to their new Stanley Park stadium to the highest bidder. That basically means no more Anfield.

As reported in today’s Daily Mail, Graham Agg of the German Reds official supporters’ club, said this:

“Can you imagine the Nou Camp or Bernabeu being bulldozed by Barcelona or Real Madrid, or Inter Milan leaving the San Siro? You’re talking about football’s cathedrals, and Anfield is one of them. There is too much heritage, history and tradition for it all to be thrown away.”

Whilst Liverpool’s commercial director Ian Ayre insists:

“Naming rights is now an accepted part of building any new football venue, and as one of few global brands in the game, it would be crazy of us not to tap into that opportunity.”

But what do YOU think? Would Liverpool be making an almighty boo-boo by leaving behind the Anfield legacy?

Let us know with a vote and a comment.

21 responses so far
  • dave // January 13, 2010 at 12:21 pm

    I must admit i would hate to see the name change but for £100,000,000.That is a lot of cash,maybe someone with a lot of cash could chuck it in the pot and call the place ,i dont know ,lets say Anfield surly that would be good advertising as long as the millions knew who fronted the cash.

  • roger llanrwst // January 13, 2010 at 12:23 pm

    does`nt matter what the new name is everyone will still call it anfield the way people still call somerfield kwiks even though they changed hands years ago .locals anyway

  • rassell // January 13, 2010 at 12:25 pm

    people who write shit articles like this should go get a life, grow up and face upto the real world.

    Anfield was the old stadium not the new one, secondly buy changing the name of the stadium you ain’t changeing the name of the team and will still be liverpool.

    Finally by selling the naming rights we will pay of most of our debt, better have a team then an stadium taken over buy the banks.

  • Ahmad Zaman // January 13, 2010 at 12:25 pm

    Well if British Airways bought the naming rights you could have…’This is British Airways’…

    I guess it doesn’t have the same ring to it as ‘This is Anfield’…but…what if Hugh Heffner bought the rights…’This is Playboy’…

  • Billy // January 13, 2010 at 12:43 pm

    Naming right is fine by me as the fan of the team will still call it Anfield, New Anfield or Stanley Park anyway.

    Candlestick Park is the famous stadium in the US and is the home of the SF 49ers, it’s also famous as the venue of one of the last gigs of The Beatles. This stadium has had several official names in the past “3 Com Park” for one, yet the people of SF still call it Candlestick.

    It’s just a name, the atmosphere and what we make of it is more important than it’s name. The “This Is Anfield” sign in the tunnel just need to be replace with a sign that read sonething like “The home of LFC and the kop” of something simular

  • wilson // January 13, 2010 at 12:51 pm

    I would much rather have a new stadium to move the club forward irrespective of the name(except Godison&The Sun).Anfield has always been synonymous with Lfc but its’ time to shed the sentiments and move on.

  • Martin // January 13, 2010 at 12:54 pm

    The results of the poll so far say it all…. Indeed, the people who voted against selling the naming rights are probably complaining that Liverpool don’t do enough in the transfer windows. Well to be competitive in the transfer window you need money, like it or not, this is the way football is going and unless you keep up then you risk ending up heading down the slippery Leeds road.

  • MG // January 13, 2010 at 1:10 pm

    surprisingly, the german liverpool supporters club dont speak for all liverpool fans. football has become a game governed by money and the income from naming right is essential to keep the club competitive. we’d all like traditions to stand, but we cant complain we dont have any money if we pass up opportunities like this

  • Liverpudillian // January 13, 2010 at 2:03 pm

    Well, well, I’m sorry lads I’m very disappointed how easily you all buy into the whole money game. Yes it’s part of the game but that doesn’t make it right. That’s like saying, banks commit massive fraud all the time so we should just live with it.

    Until the fans start demanding a cleaner sport it will just get worse and worse. First goes the stadium name, then the goes the team name, and then we end up with American sports where entire teams can be moved around.

    I don’t buy tickets to football matches nor do I pay to watch matches. I go to the pub. Why? Because I refuse to be a sucker that gets suckered by the greedy bastar*s that control the entire sport. Doesn’t anyone think its disgraceful that yet again at the World Cup we will see 1/3 of the stadium empty because all those seats were “bought” for corporate sponsors who never used them and the fans pay out of their noses??? Oh, wait, it’s all part of the game now isn’t it………..


  • Ninja Han // January 13, 2010 at 2:18 pm

    The Liverpool sign over the entrance to the pitch from the dressing room, that every liverpool player taps on their way past, the sign that says “This is Anfield”, tradition that must remain.

    We all say that we need a new stadium, but paying for it by selling off the naming rights should not be an option.

    This is Anfield! not “The Mcdonalds Filet ‘O Fish Goldfish Bowl”

    Also, naming rights will have a term to it! It may be 10 years, may be 100 years but up to the highest bidder, it will be like the league cup! Second Rate!

  • Simon Worden // January 13, 2010 at 2:26 pm

    They can SELL the rights all they like (and the idiots on here who bleat like the moneyfied sheep of the so called ‘premier’ league that we MUST do it for ‘progress’ are just that – foolish idiots wof the highest order) but what they CAN’T do is MAKE fans name it in the new way – they can call it the Mcdonalds bowl, the Carlsberg Stadium or something EQUALLY pathetic – but they’ll NEVER in the end stop us calling it Anfield or New Anfield whatever the foolish pathetic companies pay for naming rights WILL be wasted as in a 100 or so years time the name Anfield WILL still be used – wherever Liverpool’s stadium is………………….

    (NB So if THIS is progress count me out – Arsenal made a BIG mistake selling the name of Highbury on as well as the stadium and I think our owners KNOW that so may retain the name Anfield somewhere in there – United will NEVER sell the name Old Trafford nor Chelsea that of Stamford Bridge so WHY should Anfield go? Simply put it shouldn’t and the corporate sheep and their idiotic ‘business’ minded masters whose ‘market forces’ mindset and ‘money, money, money/Greed IS good’ attitude? They can ALL FCUK OFF – go take a long walk off a VERY short pier and GIVE the game back to it’s REAL fans – at least it WILL be a game again then and not a business hyped monster that those b*stards have the sheer CHEEK to call a game when quite clearly it’s not.

  • luke // January 13, 2010 at 2:26 pm

    Ask the German Reds official supporters’ club to come up with the 100 mil and they can name the stadium what they want, if they don’t have the money then shut up!! No money no talk. As long as they got the money to buy the best players and keep winning titles, I don’t give a damn the name of the stadium.

  • Martin // January 13, 2010 at 3:26 pm

    I’m not saying that I like the idea of selling the name of the stadium but for all you people who have posted comments on here arguing against the idea, you really need to understand the issues as you clearly dont. The need to sell the stadium name is born from the fact that Liverpool FC cant afford to fund the new stadium; this extra revenue will help towards making the vision of the new stadium a reality. Maybe those of you who dont want the name sold are simply those that dont want to leave Anfield and I really am with you on that one. In an ideal world, we would be able to expand the existing stadium but the reality is, expansion is an impossible venture. So, the next best option should be to move to a bigger purpose built stadium which aims to keep the spirit of Anfield within it and to do that we need money. With new rules being touted that clubs have to be sustainable in order to qualify for certain competitions (which I believe is a great idea to stop these Billionaires buying football clubs as play things) then how do we ever hope to compete with those clubs who have a much greater source of revenue that we do? especially when we have so called supporters who confess to going out of their way to ensure that the club does not get a penny from them (yes, I’m talking to you Liverpudillian (who I can only assume is not a real Liverpudlian as you cant even spell it right)). To be honest… you are a hypocite anyway as the money game in football began (and still continues) due to the TV rights and yet you feel its ok to watch the games on TV and not to go and actually support the team from the stands… pathetic.

  • Bokolis // January 13, 2010 at 5:51 pm

    New stadium = new name. If selling the naming rights to the new place means getting a couple of wingers, so be it. It’s up to y’all to find some bird named Anne Field with £100,000,000 to burn.

  • John // January 13, 2010 at 6:19 pm

    Why not just make it ‘British Airways’s Anfield”? done and done.

  • Danny // January 14, 2010 at 9:17 pm

    It will always be called Anfield no matter what.

  • Danny // January 14, 2010 at 9:22 pm

    Hignbury was a ”cathedral” but the Emerites has taken it’s place quite comfortably and for 150 million??? I’m not complaining.

  • LFC_Joe // January 14, 2010 at 10:14 pm

    It seems some people here would rather see the club go down the same road as Leeds U and Newcastle U rather than have it sell something as insignificant as the name of it’s new stadium… And at least one of those ‘t*ats’ (to use his own language) never even goes to the stadium to watch the games! And he has the nerve to compare selling naming rights to bank fraud!! In case you didn’t know, one is totally legal and something a club is completely entitled to do if they find a willing buyer (sucker), the other is a hideous crime, commited by unscrupulous bankers, which destroys the lives of many people.
    I don’t see what all the drama is about, if all we have to give up is some ‘tradition’ to gain some very needed funds, so be it. We need a bigger stadium, PERIOD.

  • Mr.C // January 15, 2010 at 5:08 am

    They already had an offer of 250,000,000 pounds, the idea is for the name to be two words, one of which will be Anfield. Nothing has been decided though yet.

  • RedMist // January 15, 2010 at 7:37 am

    Billy: “Naming right is fine by me as the fan of the team will still call it Anfield, New Anfield or Stanley Park anyway.”

    No one in their right mind is going to call it Anfield or New Anfield – that would be pathetic. Move on … you cant hunker over past glories. The faster Liverpool realises that and stops dreaming about he 70s and 80s, the faster they might pull themseleves out of this hole. Sell your stadium name, get a manager that knows how to operate a team without wads of cash, recognise that you’re not guaranteed anything in life by virtue of the fact that you were once great.

  • pizza // January 20, 2010 at 4:49 pm

    Seriously guys, can we have less rambling essays spreading the proverbial bullsh*t all over the place and more common sense.

    If you deeply care about the official name of a building you have serious problems.

    Nothing will actually stop people from calling it Anfield or whatever the hell they want to call it for that matter, it is just a name

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