For those who think that swimming is all about sitting in the changing rooms shivering in a verruca sock and silly little trunks, think again, because Speedo - the people behind minuscule swimming briefs - have just invented a swimming costume for men that looks set to dominate pool couture for the Olympic Games in Beijing. It’s called the LZR Racer.

Modeled by the World Record breaking part man/part eel, Michael Phelps, the outfit - which looks exactly like a woman’s leotard - reportedly makes people swim quicker because it has less “passive drags”. Plus it clearly outlines the exact dimensions of your penis, which, of course, is what every gentleman looks for in a trunk.

“It makes me feel like a rocket,” honks Phelps to break the awkward silence.

Shut up, Phelps.

Yours in May for around $290 (£145).