Barcelona star should probably stick to the dayjob
When underwear manufacturers select a spokesperson and model from the world of football, they usually side with someone whose good looks and chiselled features best highlight their product. The Adonis-like bodies of David Beckham and Freddie Ljungberg are fine examples of this slightly homoerotic marketing technique.
Argentinean underwear producers Lody have not quite understood this principle, and have attempted to cut into the Calvin Klein/ Armani market share by employing the services of Leo Messi, a man whose face makes young children cry. Something tells me the slouch pose and baggy t-shirt combo will probably not have the punters rushing to emulate the greasy-haired forward. And is it me, or does it look like he’s been wearing those pants for about four days?
Still, he’s obviously doing something right, as he’s managed to land himself a Playboy model.
More slightly disturbing images after the jump.
See the official Lody site (where the Messi range is decribed as ‘Lingerie’) here
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11 responses so far
1 Serious Jeff // Jul 11, 2008 at 10:37 am
He looks like he’s been wearing those pants for at least four days
2 WTF LOL LOL SWTF LOL // Jul 11, 2008 at 10:39 am
He should change his name to Messy!
WTF! LOL LOL!
3 AlonsoFan // Jul 11, 2008 at 10:46 am
I gues the argentinians didn’t have the alternative, cause, lets face it, they don’t have many good looking young players, I guess this is the closest they could get..
4 Eastwood // Jul 11, 2008 at 11:21 am
If they put Tevez on a billboard I’m gonna hurl
5 Barrack Obama // Jul 12, 2008 at 5:45 pm
lol. i would say “what were they thinking”, but i then he prolly looks better than most ppl who post on this site
6 kenita // Jul 14, 2008 at 6:06 am
wtf?!
7 Tom Tom Boy // Aug 1, 2008 at 11:29 pm
I think the whole idea behind the rough… looks it’s to make him less homoerotic like than any other underwear campaing like those of other soccer player.. here he wants to like a regular guy who plays soccer to atract regular guys… well hi makes 8 millions euro a year, he’s NOT a regular guy…and try not to create a gay funs… LOL…
8 GunnerGirl08 // Aug 21, 2008 at 11:07 am
Oh dear. Let’s allow him this one guys, he is after all a ridiculously amazing in his area of expertise (football, not modelling).
9 toks // Apr 29, 2009 at 5:32 pm
looks like severus snape
10 E // Sep 9, 2009 at 4:58 pm
As a gay guy, I think he looks awesome. Very very sexy.
Beautiful ass. Love the long hair. And when you know how the guy actually plays on the field..very attractive. The worst shot is probably the last one.
11 shay // Sep 9, 2009 at 5:38 pm
I am gonna have to poke my own eyeballs out! The Beautiful game just got ugly.