Wow, they got Steve Claridge AND Barry from Eastenders

Presumably, the entire budget for the FA’s Respect programme was blown on Fabio Capello’s two second cameo in the video above, otherwise the presence of Big Les Ferdinand and that guy from GMTV are tough to explain.

The new campaign is designed at raising standards of behaviour and treatment of officials in the game, as the FA considered last season to be a ‘wake-up call’ for bad behaviour. So basically, you can blame this entire video on Ashley Cole.