You’ll never guess what it’s going to be called…

After conquering the worlds of football, rapping, merking and acting, Rio Ferdinand is all set to become a digital publisher.

In February, the first edition of the imaginatively-titled Rio will be issued via RioFerdinand.com. The online lifestyle magazine will be chock full of music, sport, and all the stuff “16-35 aspirational males” care about these days:

As promised, Rio has already opened his contacts book and delivered some mammoth names for the first issue including the rapper 50 Cent and another exclusive with the incomparable Mickey Rourke. There’s also music, gadgets, fashion, cars, travel and more than enough stuff to keep you away from the trivial things in life like work, friends and family.

The ‘incomparable’ (huh?) Mickey Rourke and rapper 50 Cent will both are good names to have in the first issue, but don’t be surprised if Fiddy’s latest project gets a lot of coverage - it may just be a new film produced by a certain R Ferdinand…