Global belt tightening brings mixed fortunes to the big four

Manchester Utd’s £14m-a-year- AIG shirt sponsorship looked to be on rocky ground earlier this week, and the future of the deal looked no more certain as the US Federal Reserve rescued the insurance behemoth with a £47bn refinancing package yesterday: rather understandably, they will no longer consider sports sponsorship a ‘core activity’.

According to this morning’s Guardian, however, the frailty of the American International Group should not concern United as much as the intentions of the Glazer family. Malcolm and co have been forced to spend $150bn on ‘PIK‘ loans in recent months, the interest on which is a hefty 14.45 per cent. A Glazer representative insists that “the investment is for the long term,” although the Guardian strongly suspects ex Football League chairman, United fan and major dealmaker Keith Harris is touting

Top flight grounds will soon be emptier than Kerry Katona’s head

According to a poll in this morning’s Sun newspaper, an incredible 43 per cent of West Ham fans are planning to boycott their beloved club in 2008/09, with many arguing that they didn’t receive very good value for money last year. Upton Park has yet to sell out any of its three home games this season, and away tickets for this weekend are still available, something that would have been unheard of last season.

The reason for this lack of support isn’t so much a protest at the club (although in some cases it is), but a reflection of the hard times brought on by the credit crunch. According to a Virgin Money poll, the average cost of watching a game is now £106.21 when tickets, transport and food are taken into account. To put that in perspective for our American readers, that’s about $63,000, and for those in Middlesbrough, that’s a four bed semi.

On average, Premier League clubs have increased their prices by fourteen per cent this season, a necessary move when you consider Frank Lampard is paid approximately £1.04 per second (based on a 40 hour week). Such an increase

One in Seven fans won’t be renewing their season tickets

We’re all a bit hard pressed these days - each time we turn the ignition keys we face spending the equivalent of the GDP of a small African nation, and a loaf of bread now costs the same as a two bed semi in Bradford. While the Premier League’s finest are rubbing our noses in it by spending like it’s going out of fashion, it appears that the clubs themselves are about to become the latest victims of the nationwide belt tightening. According to Scott Mowbray of Virgin Money, nearly one in seven fans are refusing to renew their season tickets this year.

The worst affected club are West Ham, as 25 per cent of their faithful will now spend Saturday afternoons standing around in Jane Norman at Lakeside while the missus tries on dresses she won’t buy. This defection may be due to the fact that certain factions of Hammers fans are dissatisfied with Curbs and his boring brand of football, or it could be that the average ticket price is around £780