New spot to air during Champions league games

Any doubt that there is still a racism problem in Europe was confirmed by Emile Heskey’s treatment in Zagreb on Wedensday, and UEFA have now responded with a new anti-racism television advert, which will air at half time in every Champions League game this season. Well, they say it is ‘new’, but it was actually produced for Euro 2008.

On the surface, the video is just a bunch of fans cheering, but European Commissioner for multilingualism Leonard Orban is quick to point out how deep it is maaaan:

“A feeling of common belonging based on linguistic and cultural diversity is a powerful antidote against intolerance,” he said. “By increasing mutual understanding, multilingualism can significantly contribute to the dialogue between people, be it at school, at work or during free time. As this 30-second TV spot shows, football is a good vehicle for interaction and for learning about other cultures and languages.”