Portly Supporters
New kit designed for the ‘thinly-challenged’

The cunning marketing folk at Manchester City have come up with an ingenious euphemism for ’suitable for fat bastards’, by claiming their shirts are ‘more generous’. It’s a shame Ronaldinho didn’t sign on, he definitely would have appreciated this.
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Tags: Fat, Manchester City, More generous, New Kit, Replica Shirt, Ronaldinho
Posted: August 19th, 2008 by Ryan Bailey
Kit Watch
See The Gers’ natty new threads right here

The unveiling of Rangers’ new sponsor is badly-timed, seeing as they will not be requiring the services of an official airline for at least another year…
Tags: 2008/09, Easyjet, Europe, Glasgow Rangers, New Kit
Posted: August 6th, 2008 by Ryan Bailey
Great Looking New Kit
How not to sell your team’s latest strip

[click the image to enlarge]
See the website in its super enticing original context here.
Tags: Marketing, Mmm looks tempting, New Kit, Stevenage Borough
Posted: June 19th, 2008 by Ryan Bailey